The second in the series of webinars themed ‘World goes Digital’ by the International Advertising Association (IAA) India Chapter, willfeature Ajit Balakrishnan, founder and CEO, Rediff.com. The webinar, which uses Google’s Hangout platform, will be hosted at 3 pm on 23 May.
Srinivasan Swamy, president, IAA India Chapter, said, “IAA’s first webinar with (Google’s) Rajan Anandan, in April, was an impressive success. Going by that, I am confident that this second webinar will have at least twice the number. A small service, that IAA is providing, for young professionals and others to learn more about the digital medium.”
Abhishek Karnani, director, Free Press Journal and Manish Advani, head – marketing and public relations, Mahindra Special Services Group, are co-chairing the IAA webinar series.
“This series of ‘World Goes Digital’ webinars is aimed at equipping professionals across age groups with what’s happening in the digital domain. Ajit can distil all the digital trends and nuances and bring it down to specifics,” added Karnani.
“Marketers need to evolve based on time, place and circumstance. Youth is a catalyst of change, IAA would like to inspire the youth to explore the opportunities digital media presents through digital gurus like Balakrishnan,” said Advani.