Campaign India Team
Mar 18, 2014

IAA Olive Crown Awards 2014: McCann Erickson is ‘Green Agency of the Year’

HUL, Mathrubhumi bag inaugural ‘Corporate Crusader’ award; Bangalore Municipal Corporation is ‘Green Advertiser of the Year’

IAA Olive Crown Awards 2014: McCann Erickson is ‘Green Agency of the Year’

McCann Erickson bagged the ‘Green Agency of the Year’ title at the IAA Olive Crown Awards 2014, winners of which were announced at a ceremony in Mumbai on 14 March.

Besides winning the ‘Campaign of the Year’ award for its work ‘Wake Up Clean Up’, the agency bagged two Golds - one each in the Press (Corporate) and OOH categories.

The inaugural ‘Corporate Social Crusader of the Year’ category saw two Gold winners: HUL (Project Sunlight) and Mathrubhumi (SEED). HUL’s Project Sunlight launch also won Gold as ‘Green Brand of the Year’.

Niche Minds won Gold in the TVC/Cinema (Corporate) category, while Webchutney Studios bagged Gold in Digital.

The full list of winners is below:

Press - Services

Silver

McCann Erickson (Bengaluru)

World War

Press - Corporate

Silver

FCBUlka Advertising

Tiger / Gorilla

Press - Corporate

Gold

McCann Erickson (Bengaluru)

Bumper

TVC / Cinema - Corporate

Silver

Dentsu Creative Impact

Your Cartons. My Classroom.

TVC / Cinema - Corporate

Gold

Niche Minds

We Live in a Blue Planet

Digital

Silver

Foxymoron

Power Light a Village

Digital

Gold

Webchutney Studios

Mr. Wasted Bin

Events

Silver

Dentsu Creative Impact

Corporate Activations - Your Cartons. My Classroom

Pan Asia Jury Mention

Cerificate

JWT Colombo

One Plate Project

Out-Of-Home

Silver

Touchstone Advertising & Marketing Services

Asha (Hope)

Out-Of-Home

Gold

McCann Erickson (Bengaluru)

Disposable

Green Hungama Contest

Cheque

Kartik Ramnathkar

 

Print Production

Silver

FCBUlka Advertising

The Tree Story

TVC / Cinema - Unreleased

Silver

McCann Erickson (Bengaluru)

Fish

Young Green Art Director of the Year

Silver

Amit Thakur (Leo Burnett)

Good Paper Project

Young Green Art Director of the Year

Gold

Sanuree Gomes (ex-DDB Mudra Group)

Help Desk

Green Brand of the Year

Silver

DDB Mudra Group

Help Desk

Green Brand of the Year

Gold

Team HUL

Project Sunlight Launch in India - Anthems

Corporate Social Crusader of the Year

Gold

Mathrubhumi

SEED

Corporate Social Crusader of the Year

Gold

HUL

Project Sunlight  

Green Crusader

 

Maneka Gandhi

 

Campaign of the Year

Silver

Dentsu Creative Impact

Your Cartons. My Classroom

Campaign of the Year

Gold

McCann Erickson

Wake Up Clean Up

Green Advertiser of the Year

Gold

BBMP (Karnataka State Government)

 

Green Agency of the Year

Gold

McCann Erickson

 

 

Source:
Campaign India

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