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Mar 12, 2010
HT innovation is the world's first
All readers of today's edition of the Hindustan Times would not have seen the same full page ad of DLF IPL on page one.In the run-up to the third season of the League, media agency Maxus and the Hindustan Times have jointly pulled off a print media innovation that gave fans a full page ad of the IPL team they choose to support.
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