Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 12, 2010
HT innovation is the world's first
All readers of today's edition of the Hindustan Times would not have seen the same full page ad of DLF IPL on page one.In the run-up to the third season of the League, media agency Maxus and the Hindustan Times have jointly pulled off a print media innovation that gave fans a full page ad of the IPL team they choose to support.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
May 29, 2025
Group M officially rebrands to WPP Media
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
Oct 13, 2025
Knocking down new doors to creativity
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
1 hour ago
One Asia Communications warns of widening GEO gap
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
2 hours ago
From noise to ROI: how smart brands can win India’s ...
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
2 hours ago
Adobe to buy Semrush in $1.9 billion deal to expand ...
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Advertising
3 hours ago
Bisleri recasts hydration as lifestyle in a ...
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
