Campaign India Team
Jul 16, 2008

Hrithik Roshan is the brand ambassador of Magic Moments Vodka

Radico Khaitan has named Hrithik Roshan as brand ambassador for its newly launched M2 Magic Moments Vodka brand. Magic Moments has been launched in six flavors including Chocolate, Orange, Green Apple, lemon grass & Ginger, Lime and Raspberry. The brand is targeted at youngsters.

Hrithik Roshan is the brand ambassador of Magic Moments Vodka

Radico Khaitan has named Hrithik Roshan as brand ambassador for its newly launched M2 Magic Moments Vodka brand. Magic Moments has been launched in six flavors including Chocolate, Orange, Green Apple, lemon grass & Ginger, Lime and Raspberry. The brand is targeted at youngsters.

Abhishek Khaitan, MD, Radico Khaitan said "The energy and stylish modern appeal of Hrithik fits well with the international, young, energetic Magic Moments Vodka brand and the experience that it promises its customers. The brand started off with a unique 'underwater' branding and the "Magic window" packaging. The brand has now undergone a change to clearly establish a category and flavour leadership on a long term basis."

Roshan said "I am happy to be here for two primary reasons. One, Magic Moments promises everything that a great life should have—fun, enjoyment, zest and, above all, ZING! Two, as you will see, Magic Moments embodies an excitement in and for life. It's promise and call for 'Zing up life' gives the brand a different attitude and a mindset every youngster can identify with." 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Goodbye Facebook, hello Metaface? Social media ...

Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand

9 hours ago

The top 10 skincare and cosmetics brands in ...

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

12 hours ago

Fastrack moves on to self love

Watch the film conceptualised by Lowe Lintas here

16 hours ago

Yes Bank signals illicit cyber activities, ...

Watch the films conceptualised by the in-house team here