Radico Khaitan has named Hrithik Roshan as brand ambassador for its newly launched M2 Magic Moments Vodka brand. Magic Moments has been launched in six flavors including Chocolate, Orange, Green Apple, lemon grass & Ginger, Lime and Raspberry. The brand is targeted at youngsters.
Abhishek Khaitan, MD, Radico Khaitan said "The energy and stylish modern appeal of Hrithik fits well with the international, young, energetic Magic Moments Vodka brand and the experience that it promises its customers. The brand started off with a unique 'underwater' branding and the "Magic window" packaging. The brand has now undergone a change to clearly establish a category and flavour leadership on a long term basis."
Roshan said "I am happy to be here for two primary reasons. One, Magic Moments promises everything that a great life should have—fun, enjoyment, zest and, above all, ZING! Two, as you will see, Magic Moments embodies an excitement in and for life. It's promise and call for 'Zing up life' gives the brand a different attitude and a mindset every youngster can identify with."