Honda SIEL has launched a campaign to support the launch of its premium hatchback, Honda Jazz.
“The primary objective of the campaign is to spread awareness and create an identity for this superior product,” said Jnaneswar Sen, VP, marketing, Honda SIEL.
Developed by Meridian Communications, the campaign positions Jazz as a car ‘in a league of its own.’ With the new launch and its campaign, Honda is aiming to challenge the traditional mindset that believes that sedans are better than hatch-backs. “Jazz does not compromise on anything; be it looks, space, fuel efficiency; safety or performance,” Sen added.
Targeting ‘young at heart’ consumers with an active lifestyle, the TVC is built around the creative concept, “Why so serious’ and shows a man placing a cacti plant in the trunk of his car that eventually bears a flower bringing a smile on his wife’s face.
“The primary objective of the campaign is to spread awareness and create an identity for this superior product,” said Jnaneswar Sen, VP, marketing, Honda SIEL.
Developed by Meridian Communications, the campaign positions Jazz as a car ‘in a league of its own.’ With the new launch and its campaign, Honda is aiming to challenge the traditional mindset that believes that sedans are better than hatch-backs. “Jazz does not compromise on anything; be it looks, space, fuel efficiency; safety or performance,” Sen added.
Targeting ‘young at heart’ consumers with an active lifestyle, the TVC is built around the creative concept, “Why so serious’ and shows a man placing a cacti plant in the trunk of his car that eventually bears a flower bringing a smile on his wife’s face.
Watch the TVC below:
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