Campaign India Team
Jul 08, 2019

Home Credit appoints Indigo Consulting for digital mandate

Account won post a multi-agency pitch

Home Credit appoints Indigo Consulting for digital mandate
Indigo Consulting has bagged Home Credit India's digital marketing duties post a multi-agency pitch. The agency's office in Gurugram will handle the account. 
 
Marko Carevic, chief marketing and customer experience officer, Home Credit India, said, “Home Credit India offers consumer lending solutions that serve the unique needs of people with little or no credit history. It is our constant endeavour to enable customers to realise their dreams and aspirations. Social platforms will enable us to give the enriching brand experience while fulfilling their dreams. Indigo Consulting comes on board as a digital marketing partner to connect with our customers innovatively and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience.”
 
Rajesh Ghatge, CEO, Indigo Consulting, said, “Home Credit India provides innovative financial services with a focus on mass-retail lending and has a very sharp focus on the credit market. Its products are tailored to resonate with customers’ specific needs, making it highly successful globally. The task is to replicate its success throughout India and we’re privileged to be awarded this mandate. We look forward to leveraging our vast experience in the BFSI segment to further drive Homes Credit’s seamless service and strengthen customer experience with the brand.”
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

16 hours ago

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

16 hours ago

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

17 hours ago

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.