Indigo Consulting has bagged Home Credit India's digital marketing duties post a multi-agency pitch. The agency's office in Gurugram will handle the account.
Marko Carevic, chief marketing and customer experience officer, Home Credit India, said, “Home Credit India offers consumer lending solutions that serve the unique needs of people with little or no credit history. It is our constant endeavour to enable customers to realise their dreams and aspirations. Social platforms will enable us to give the enriching brand experience while fulfilling their dreams. Indigo Consulting comes on board as a digital marketing partner to connect with our customers innovatively and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience.”
Rajesh Ghatge, CEO, Indigo Consulting, said, “Home Credit India provides innovative financial services with a focus on mass-retail lending and has a very sharp focus on the credit market. Its products are tailored to resonate with customers’ specific needs, making it highly successful globally. The task is to replicate its success throughout India and we’re privileged to be awarded this mandate. We look forward to leveraging our vast experience in the BFSI segment to further drive Homes Credit’s seamless service and strengthen customer experience with the brand.”
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Rao is currently CEO of dentsuMB Group India