Campaign India Team
Jul 08, 2019

Home Credit appoints Indigo Consulting for digital mandate

Account won post a multi-agency pitch

Home Credit appoints Indigo Consulting for digital mandate
Indigo Consulting has bagged Home Credit India's digital marketing duties post a multi-agency pitch. The agency's office in Gurugram will handle the account. 
 
Marko Carevic, chief marketing and customer experience officer, Home Credit India, said, “Home Credit India offers consumer lending solutions that serve the unique needs of people with little or no credit history. It is our constant endeavour to enable customers to realise their dreams and aspirations. Social platforms will enable us to give the enriching brand experience while fulfilling their dreams. Indigo Consulting comes on board as a digital marketing partner to connect with our customers innovatively and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience.”
 
Rajesh Ghatge, CEO, Indigo Consulting, said, “Home Credit India provides innovative financial services with a focus on mass-retail lending and has a very sharp focus on the credit market. Its products are tailored to resonate with customers’ specific needs, making it highly successful globally. The task is to replicate its success throughout India and we’re privileged to be awarded this mandate. We look forward to leveraging our vast experience in the BFSI segment to further drive Homes Credit’s seamless service and strengthen customer experience with the brand.”
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

6 hours ago

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

7 hours ago

BEI Confluence takes on new clients, bolsters ...

The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.

10 hours ago

Leo Burnett Mumbai shakes up leadership to drive ...

The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.