Beau Jackson
May 08, 2025

History of GroupM 2003-2025: The world's largest media investment arm

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

GroupM was founded in 2003 as a merger between Mediaedge:CIA and MindShare Worldwide.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

9 hours ago

Himalayan Water pours culture into campaign cups

The Himalayan Day initiative blends clay, craft and community, with limited-edition packs designed by mountain artists.

9 hours ago

D&AD CEO Dara Lynch to depart after 18 years

She took on the CEO role last year.

9 hours ago

Lenovo’s new VP of AI innovation, brand strategy ...

LinkedIn, Google and Edelman vet Santi Pochat begins his newly created role as Lenovo preps for World Cup, Formula 1 and CES activations.

15 hours ago

Why do it, Nike? What makes a good brand logo?

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.