Heed Sir Martin's prognosis

When Campaign India's Bindu Nair Maitra spoke to WPP's Sir Martin Sorrell in Cannes, he warned that " we've seen the start of some tightening in Western Europe... we believe that is going to continue."And continue it has. In what is a clear warning of tough days ahead for media and advertising, the UK's Trinity Mirror group (including the Daily Mirror) declared that their advertising revenue declined by 12.6% in May and June. For their regional titles, the fall was greater, reaching 13.5% (compared to 2% for the corresponding figures last year).