HCL Technologies rolls out a new brand identity and logo

The brand has also rolled out its new employee value proposition (EVP) – ‘find your spark’

Sep 27, 2022 10:20:00 AM | Article | Campaign India Team

HCL Technologies (HCLTech) has announced that it has rolled out a new brand identity and logo. 
Its new brand positioning ‘supercharging progress’ aims to stay committed to its clients, people, communities and the planet. 
The company’s new brand and logo conceptualised by SomeOne will be at the heart of its go-to-market strategy and represent its differentiated portfolio of services and products that supercharge digital transformation for enterprises at scale.   
With this rebranded identity, the brand has rolled out its new employee value proposition (EVP) – ‘find your spark’ to help both current and prospective employees maximise their career potential and ambitions.
The company has also expanded its global CSR partnerships and volunteer-led initiatives to supercharge its efforts across core pillars of education and employment, health, wellbeing and basic needs, and environment.      
Roshni Nadar Malhotra, chairperson, HCLTech, said, “For HCLTech, Supercharging Progress is about accelerating the digital transformation for our clients every day as well as the ethos of the organisation to advance the aspirations of our people, contribute to a sustainable planet and uplift local communities across our global footprint.”
C Vijayakumar, chief executive officer and managing director, HCLTech, said, “Today, we are proud to share our purpose statement - to bring together the best of technology and our people to supercharge progress.  Our purpose accelerates our journey to be the digital partner of choice for global enterprises through differentiated services and products and being an employer of choice for top talent. It also underscores our responsibility to continue contributing toward inclusive growth of communities where we operate and a sustainable planet for future generations.” 
Vijayakumar added, “Supercharging Progress captures the essence of what we do today and our aspiration of what we want to do more of – at scale, at speed, for our clients, for our people, communities and planet.”
Jill Kouri, chief marketing officer, HCLTech, said, “Today marks a major milestone in HCLTech’s exciting journey as we carve out a distinct brand identity and purpose that will power us – at speed - on this next chapter of our journey. With such a rich heritage, world-class delivery and emphasis on client service, we will always embody a spirit of flexibility and commitment to being a true partner, in the trenches with our clients every step of the way.”