DS Group has recently appointed the Gurgaon office of Havas Worldwide as its integrated communications partner for its brand of pan masala, Tansen. The account was won following a multi-agency pitch.
Tansen Supreme and semi-premium offering Tansen Blues are currently available in Madhya Pradesh and shall ‘soon’ be made available in other States, informed an agency statement.
Rajeev Jain, AVP (marketing) - tobacco , mouth freshener and confectionery division, DS Group, said, "We liked the quality of their creative thinking. It is evident from the nature of their ideas that Havas Worldwide is a new-age agency. Tansen is a crucial brand for us and we are happy to have found just the right partner for it."
Nirmalya Sen, chief executive officer, Havas Worldwide India, said, “The DS Group has grown in leaps and bounds in the last decade on the back of a culture of innovation and an unwavering commitment to quality. And we aren't just delighted, but proud to partner this Indian powerhouse. Rajnigandha is a class act to follow and our challenge will be to help the DS Group create another market leader, this time in the mass end of the market."
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