Havas Media has won the media mandate for Arpita Agro Products following a multi-agency pitch. The mandate covers traditional and digital duties and will be handled by the agency's Kolkata office.
Arpita Agro has a presence in household and personal hygiene segments with 'Viable Alternative Products' (non-toxic and biodegradable). Through brands like Nimyl, Nimwash and Nimglo, it is present in West Bengal, Jharkhand, Orissa, Bihar, Karnataka, Andhra Pradesh, Telangana and Tamil Nadu.
Arpita Majumdar, head of marketing, Arpita Agro Products, said, “We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further -- Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long-term partner.”
Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “It is a good win and the ‘natural’ focus of the products is important to customers today. We look forward to building another 'Meaningful Brand'. It further consolidates our Kolkata operations.”
Mohit Joshi, managing director, Havas Media, added, “We are glad to have yet another client entrust us with their integrated media mandate. Digital is an essential offering of Havas Media’s services. We look forward to a solid partnership with Arpita Agro and the team.”