Campaign India Team
May 07, 2018

Havas Media bags the integrated media duties of Netmeds.com

The account is estimated to be upwards of INR 50 crore

Havas Media bags the integrated media duties of Netmeds.com
Havas Media India has won the integrated media mandate for Netmeds.com
 
The account size is estimated to be upwards of INR 50 crore and will be handled out of the
Bangalore office led by Saurabh Jain, vice president - south, Havas Media India.
 
Netmeds.com is a Chennai-based online pharmacy and is one of the first e-commerce sites to provide digital access to prescription medicines.
 
Netmeds currently has eight fulfilment centres operational in Chennai, Mumbai, Bengaluru, Hyderabad, Delhi, Pune, Ahmedabad and Kochi. Netmeds began its operations in 2015.
 
Pradeep Dadha, founder and CEO, Netmeds.com said, “Since E-commerce is a space that’s ever-
evolving, agile and digital-first partners will be key to our deliveries. We found Havas to be
in-line with our requirements and are confident that together we will drive the brand towards
meaningful growth.”
 
Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO - Havas
Group, North India said, “While we are excited to take on the mandate of yet another pioneer
brand, it sure is a challenging win for us, as it operates within a regulated sector plus the
online pharmacy space is still at a nascent stage in India. Data analytics will be key in
predicting consumer preferences, audience targeting and thus predicting demand with
accuracy. We look forward to a long and mutually-fulfilling partnership with Netmeds.”
 
"We are excited to have Netmeds.com on our roster. This win further bolsters our E-commerce portfolio.” added Mohit Joshi, managing director, Havas Media Group, India.
Source:
Campaign India

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