Campaign India Team
Jun 03, 2022

Havas Group India and Langoor announce separation

Langoor was acquired by Havas in 2019

Havas Group India and Langoor announce separation
Less than three years after announcing the acquisition of digital agency Langoor, Havas Group India has now issued a statement about the duo parting ways.
 
In September 2019, the agency had announced that the rebranded entity would be called Langoor Havas. Langoor's co-founder – Venugopal Ganganna was handed the newly-created position of chief digital officer, Havas Group India, reporting to Rana Barua – group CEO, Havas Group India. 
 
Barua said, “The pandemic allowed us to re-evaluate our vision and some of our goals, and as we revisited the future plans, we realised that Langoor’s new plans were unique but different from ours. So, we came to a mutual decision to part ways. I wish its co-founders all the very best in their journey ahead.”
 
Ganganna added, “In the ever-changing world of marketing transformation, we constantly innovate at the intersection of data, creativity, and technology and create new focus spaces and offerings that would deliver true business outcomes. The new refreshed vision and offerings were different from what we had originally envisaged with the Havas Group. Hence, we mutually decided to demerge this association and become independent again. We thank the Havas Group for the short partnership and wish them the best always."
 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

‘CCOs must act as chief culture officers’ – Lulu ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.

22 hours ago

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

23 hours ago

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

1 day ago

Middlemen, meet martech: Brands sync trade and ...

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.