Campaign India Team
Jun 06, 2008

Havas Digital ties up with Yahoo!’s Right Media Exchange

Yahoo! Inc and Havas Digital have announced a partnership under which Havas Digital will work with Yahoo’s online ad exchange Right Media Exchange to develop a media trading platform for its clients. Havas Digital will also leverage Yahoo!’s AMP which simplifies the process of buying and selling ads online. This alliance also includes the partnership between Yahoo! and Havas Digital's Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.

Havas Digital ties up with Yahoo!’s Right Media Exchange

Yahoo! Inc and Havas Digital have announced a partnership under which Havas Digital will work with Yahoo’s online ad exchange Right Media Exchange to develop a media trading platform for its clients. Havas Digital will also leverage Yahoo!’s AMP which simplifies the process of buying and selling ads online. 

This alliance also includes the partnership between Yahoo! and Havas Digital's Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.

Havas Digital will use the Right Media Exchange to create a digital media trading practice to drive results for both large and small advertisers and web publishers. Havas will help to grow the Exchange by bringing new advertisers and publishers. In addition, the parties will develop global training resources to facilitate Exchange participation.

"By deepening our strategic media relationship with Yahoo!, Havas Digital will develop an innovative trading platform that can apply the insights in Artemis to the benefit our clients. The combined capabilities will allow Havas Digital clients to execute highly segmented media buys on a mass scale. Yahoo!’s Right Media Exchange is clearly driving the exchange revolution and we are delighted to be a global agency partner,”said Don Epperson, CEO, Havas Digital.

Hilary Schneider, EVP of Global Partner Solutions, Yahoo!, said,  “The innovation happening at Havas Digital, combined with our technology solutions, will help them to achieve a new level of insights and performance for their clients.  Havas Digital is a forward looking agency that we’re pleased to be working with at multiple levels.”

WPP signed a similar partnership with Right Media last month which enables WPP agencies to buy online ad inventory more easily.

 

Source:
Campaign India

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