Campaign India Team
Sep 19, 2014

Hardcastle (McDonald’s) appoints Kedar Teny as director – marketing and digital

His last assignment was at Unilever

Hardcastle (McDonald’s) appoints Kedar Teny as director – marketing and digital
Hardcastle Restaurants (HRPL), master franchisee for West and South India operations of McDonald’s, has announced the appointment of Kedar Teny as director - marketing and digital. He will report to Smita Jatia, MD, McDonald’s India (West and South).
 
His last corporate assignment was at Unilever. In a career spanning 17 years, he has also worked with Lowe Worldwide (India and SE Asia) and Airtel.
 
Jatia said, “We have strengthened our senior management team with the appointment of Kedar Teny as director – marketing and digital. As we make a co-ordinated and concerted push to augment our status as an innovator and disruptor in the QSR industry, Kedar’s immense creativity and strategic thinking will help strengthen the McDonald’s position in the market.  Kedar is joining us at a hugely exciting time. With the expansion of new communications channels and developments across our growing product mix, he will be instrumental in leading and developing successful multi-channel marketing solutions in a fast paced and competitive digital environment." 
Source:
Campaign India

Related Articles

Just Published

3 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

3 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

3 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

3 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.