Campaign India Team
Sep 19, 2014

Hardcastle (McDonald’s) appoints Kedar Teny as director – marketing and digital

His last assignment was at Unilever

Hardcastle (McDonald’s) appoints Kedar Teny as director – marketing and digital
Hardcastle Restaurants (HRPL), master franchisee for West and South India operations of McDonald’s, has announced the appointment of Kedar Teny as director - marketing and digital. He will report to Smita Jatia, MD, McDonald’s India (West and South).
 
His last corporate assignment was at Unilever. In a career spanning 17 years, he has also worked with Lowe Worldwide (India and SE Asia) and Airtel.
 
Jatia said, “We have strengthened our senior management team with the appointment of Kedar Teny as director – marketing and digital. As we make a co-ordinated and concerted push to augment our status as an innovator and disruptor in the QSR industry, Kedar’s immense creativity and strategic thinking will help strengthen the McDonald’s position in the market.  Kedar is joining us at a hugely exciting time. With the expansion of new communications channels and developments across our growing product mix, he will be instrumental in leading and developing successful multi-channel marketing solutions in a fast paced and competitive digital environment." 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

3 hours ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

6 hours ago

India isn’t a muse; it’s time to brand the maker

Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.