Duroflex, a mattress brand based in Bengaluru has appointed Happy mcgarrybowen to handle its communication mandate post a multi-agency pitch.
Mathew Joseph, director (marketing), Duroflex, said, “Over the next few years, we have a range of new and innovative products made for the Indian market that we wish to introduce. It was therefore imperative for us to find a partner who could do justice to the vision we had for these products. We are happy to have found Happy mcgarrybowen, an exciting dynamic partner with who we are confident of achieving what we set out to do.”
Kartik Iyer, CEO, Happy mcgarrybowen, said, “Duroflex is almost like the Amul of mattresses when it comes to its legacy in India. The founders shared with us their plans and vision to absolutely disrupt the category. Nothing excites us more than that. We thank the young team of third generation entrepreneurs for placing their trust in us. We look forward to some exciting new launches in the coming year.”
Duroflex started with a manufacturing plant in Kerala and has expanded its manufacturing processes across Tamil Nadu, Telangana and Maharashtra.