Raahil Chopra
Jun 07, 2011

Happy Creative Services creates new print campaign for Lee

This is the brand’s first advertising campaign in two years in India

Happy Creative Services creates new print campaign for Lee

After close to two years of silence in the advertising department in India, apparel brand Lee has released a new print campaign.

View the images here (click to enlarge)



The campaign titled, ‘Live With Passion’ contains of three print advertisements and is an adaptation of Lee’s campaign in Hong Kong. Happy Creative Services has reinterpreted the Hong Kong campaign for the Indian market.

Commenting on the campaign, Kartik Iyer, director, co-founder, Happy Creative Services, said, “In a world where people are increasingly living a life through their gadgets, Lee urges people to go out there experience something that drives their passion."

On the reason for Lee’s absence in the advertising scene in India, Iyer said, “ Due to a directive from Hong Kong no creatives were being produced for Lee in India, at a brand Level, for the last two years.” 

Client: Lee Jeans
Agency: Happy Creative Services
Creative directors: Kartik Iyer and Praveen Das
Art director: Pradeep Ravindran
Copywriter: Akash Anand
Studio: Ramakrishna R
Photographer: Saurabh Dua

Campaign India

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