Gunn 100: Four Indian campaigns in the top 100

Four Indian campaigns found a place in the Gunn 100, a global index of creative excellence.

 

 

Ranking	Campaign	Brand/Client	Agency	Sector	Points
32	The Immunity Charm	Ministry of Public Health, Afghanistan	McCann Mumbai	Non-profit, public sector and education	166.84
*43	School For Justice	Free A Girl Movement	J. Walter Thompson Amsterdam	Non-profit, public sector and education	141.2
69	Adidas Odds	Adidas	Taproot Dentsu Mumbai	Clothing & Accessories	113.69
92	Dads #ShareTheLoad	Ariel Matic	BBDO Mumbai	Household & Domestic	87.5

 

* The "School for Justice" campaign was executed for an Indian cause by the Amsterdam office of JWT

 

The Gunn 100 is the re-launched version of the Gunn Report as part of the integration of Gunn Report into WARC.

 

The most significant change is the introduction of Gunn 100. The Gunn Report rankings, identifying the most creative ads, agencies and brands based on their performance in creative awards shows around the world, are in alignment with the WARC 100 – WARC’s annual rankings of campaigns and companies based on their performance in effectiveness and strategy awards. 

 

Gunn 100 consists of a ranking of the 100 best creative ideas in the world, regardless of their communication discipline. This replaces the previous channel-specific rankings of film, print & out of home, digital and ‘all gunns blazing’, to reflect the rise of cross-channel campaign ideas and their success in awards shows.

 

Also Read: Gunn Report to introduce major changes