GSK assigns Horlicks’ digital duties to Phd India

Omnicom Media Group agency Phd India has won the digital media planning and buying duties for GlaxoSmithKline Consumer Healthcare's Horlicks brand, following a multi-agency pitch.

Jyoti Bansal, managing director, Phd India, said, “Our global online planning system Source played a significant role in demonstrating how we can help them analyse results market by market and ultimately conclude which digital media is most suited to each market to give the most effective results.We are delighted to be appointed to the business.”

Prior to the development, the brand’s digital duties were handled by multiple agencies, and all digital duties have not been consolidated with Phd now, explained Bansal.

The Phd network has handled GSK’s global category planning since September 2013, informed an agency statement. In the same period, the agency announced its official launch in India.