GroupM has brought in Atique Kazi as director for its audience-buying arm, Xaxis. Kazi joins GroupM from Yahoo, where he led the planning and strategy division for Y!Studio in London.
Kazil will report to Prasant Kumar, heading of trading, GroupM India, and Tushar Vyas, head of digital, GroupM India. He has also worked with The Economist and The Times of India in past assignments.
On the appointment, Kumar said, "Atique brings with him a decade of experience traversing sales, strategy, partnerships and new media technologies. His international experience coupled with his passion for digital and brands will help us scale Xaxis and make it a truly new age company. Atique experience in International markets and leading large teams will be an advantage to Xaxis and help achieve our mission.”
Kazi added, "I look forward to an exciting and enriching career at Xaxis. My priority is to leverage my International exposure and digital experience to enhance GroupM’s vision. I would like to have each and every client to see a marked increase in the quality of work they receive from Xaxis and help them lead in their field.”
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The report also suggested that HD channel viewership increased by 15% in the last two years