GroupM India has appointed Atique Kazi as its president - data, performance and digital products.
In his new role, he will continue to build on the company’s practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes.
Kazi will commence his role from 2 August and will be based out of GroupM’s Mumbai office.
He will report to Prasanth Kumar, CEO, GroupM South Asia and Arshan Saha, CEO, Xaxis Apac.
Kazi has been part of the GroupM family since 2013. Prior to this role, he was vice president, new business, Xaxis Singapore.
He will also be joining the company’s executive committee.
Prasanth Kumar, CEO GroupM South Asia, said, “At GroupM our focus is to continue evolving by offering flexible, scalable and innovative solutions. Atique joining the core team at GroupM India is the reflection of our commitment towards offering digital solutions that can create great value-add for brands in this ever-evolving market. I look forward to working closely with Atique and I am confident that he will continue to grow our digital offerings. His expertise of aiming at innovation and providing value-propositions will be key towards digital transformation of our clients and partners.
Arshan Saha, CEO Xaxis, Apac said, “The scale and speed of digital transformation and the fact that India as a market has demonstrated its leadership in this area means that we need to have our best talent to fulfil this demand. Atique is one of our very best with a proven track record locally and most recently regionally in APAC where he launched and scaled GroupM’s influencer and content arm – INCA. Having worked with Atique for over 8 years, I can attest to his leadership, curiosity, knowledge and drive which are invaluable in defining and determining client success.”
Kazi added, “I am excited by this role, given the scale of the opportunity to drive further growth within GroupM. I strongly believe that digital acceleration provides agility to organisations. With the support of better data, analysis, innovation, stronger performance, and result orientation, we can better respond to brand challenges and accelerate their transformation journeys and help them achieve faster business outcomes. India is a market of opportunities and by leveraging GroupM’s digital expertise we can redefine the ecosystem.
With over 18 years of experience, he has also worked at companies like Yahoo, The Economist, The Times Group and JVC.