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Total adex to reach Rs 80,678 crores; 48 per cent of that to come from TV, 23 from print, 20 from digital, four each from radio and outdoor and one from cinema
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Omnicom Media Group rebrands as Omnicom Media.
Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.