Sam Singh quits GroupM, Prasanth Kumar (PK) to take over

Singh will join ByteDance India, a technology company specialising in content platforms as its VP, Monetisation

May 21, 2019 10:25:00 AM | Article | Campaign India Team

GroupM Asia Pacific has announced the departure of Sam Singh, the CEO of the South Asian operations of the agency. Company veteran, Prasanth Kumar, (PK) who is currently the COO, GroupM South Asia, has been promoted to CEO and will take over from Singh. Kumar will take up the CEO role with immediate effect.
Sameer 'Sam' Singh had taken over from CVL Srinivas as CEO, GroupM South Asia only a year back.
A former Google executive, Singh is joining ByteDance, a technology company specialising in content platforms as its VP, monetisation. He will leave GroupM at the end of June. 
Mark Patterson, CEO, GroupM Asia Pacific said, “PK has performed to the highest levels for fifteen years in GroupM and agency leadership roles. He is uniquely and perfectly positioned to take on the CEO role, working closely with myself and CVL Srinivas, our local leadership team, clients and media partners. We have ambitious plans to continue to leading growth in the market as we help our clients fulfil their ambitions. It’s an exciting time for India, and the region and the future is bright. PK has been very much a part of our success to date and will be in the years to come in his new role. I’d like to thank Sam for his hard work and leadership and wish him all the best in his new role. No doubt, we will work closely with him and his new team in the future,” Patterson added.
CVL Srinivas, country manager, WPP, India said, “PK has contributed immensely to the success of GroupM in India and South Asia through the various roles he has enjoyed since joining us back in 2004. His passion for the business, never-say-die attitude and a strong commitment to our clients and partners have earned him a great deal of respect across the board. I have enjoyed working with him and am excited to see him lead GroupM South Asia. I’d like to thank Sam for his leadership and wish him the very best”.
Singh said, “Heartiest congratulations to PK on his promotion. It has been an absolute privilege working with GroupM this last one year. The friends that I have made, are friends for life. First hand I’ve seen the excellence and passion that the people bring to work every day; and the bonds that they have with their clients and the passion for their brands. I wish GroupM all the success. To ensure a smooth transition, PK and I will be closely working together.”
Prasanth Kumar said, “I am humbled at the opportunity to take on the CEO role for GroupM in one of the most dynamic and fastest-growing markets in the world. When it comes to advertising and media, India has made its mark on the global stage and success with our consumers is of vital importance to some of the world’s biggest advertisers.  It’s been thrilling to be with GroupM as we’ve led the way and there is much more to come”