Post a multi-stage pitch process in Delhi and Cochin, Muthoot Group has entrusted Grey Worldwide with its creative duties.
The Muthoot Group was set up in 1887 and is popular for its gold loan business. It also has a play in allied areas like financial services and securities.
The agency's Delhi and Bengaluru offices business will handle the business.
Having established itself in the South, the Muthoot Group is now seeking to enter and consolidate its presence in the North, West and East markets.
According to Dip Sengupta, VP and branch head, Grey Delhi, “It’s a great win ! From the very first meetings with the Muthoot Group, we were moved by the ethics and value systems that drive this great brand.Our task is to help make the brand iconic”
“It was great to be a part of such a diverse pitch and of course to win it eventually! It takes a lot to identify a powerful brand idea and to make it relevant for Muthoot’s diverse markets. It was a great challenge and we look forward to this partnership,” added Hari Krishnan, VP and branch head, Grey Bengaluru.
Avinav Chaubey, AGM marketing services, Muthoot Group, said, "Watching Grey pitch was a great experience and the passion and hard work clearly won the day. I am looking forward to some great innovative ideas from our new partners."