Grey India wins Dell’s creative duties

Grey India has won the advertising duties for Dell following a multi agency pitch. The account will be handled from the agency’s Bangalore office.

The agency won the account with the consumer and SMB division (CSMB) of Dell India Private (Dell India) through its creative services team.

Commenting on the win,  Jishnu Sen, President and chief executive officer, Grey India said, “Not only is this a win of great repute but it is also a big statement about GREY India’s momentum. We are proud of this win. This pitch saw our cross functional teams coming together from digital to activation to mainline and was ably led by Malvika Mehra and Amit Akali our national creative directors. Kudos to our team in Bangalore and GREY Digital. It is a matter of great pride to be chosen by a global brand name such as Dell.”

Hari Krishnan, vice president,  South, GREY India said, “It is an honour to work on the Dell brand. We look forward to partnering them in their efforts to further establish presence in a complex market like India.”

Krishnakumar P, executive director, marketing, CSMB, Dell India said, “GREY demonstrated a good understanding of the category and the direction that we are planning to grow. At Dell our aim is to ensure that technology acts as a key enabler for our customers giving them the power to do more. To communicate effectively with our customers it was important to find the right partner, and the energy and passion of this team helped further our confidence.”