Grey highlights JSW's diverse reach

The JSW (Jindal South and West) Group has come out with its new corporate ad film that highlights the diversity of its group companies. The TVC, created by Grey Worldwide projects JSW as a company that is 'bringing alive a billion dreams'.Grey Worldwide recently bagged the account with the mandate to come out with a communication campaign that aims to highlight the Sajjan Jindal owned company's lineage, diversity and and build the required buzz before group company - JSW Energy - calls for an IPO. An ad film for JSW Energy will go on air soon.