Emily Tan
Feb 22, 2018

Google launches machine-learning powered automated ads on Adsense

The ads will also identify any available ad space and place new ads there, potentially increasing revenue.

Google launches machine-learning powered automated ads on Adsense
Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers. 
 
To use it, publishers will need to embed a piece of code across all their pages, and will be able to turn it on and off without having to change the code. 
Google promises that the ads will self-optimise - showing ads only when they are likely to perform well and provide good user experience. 
 
The ads will also identify any available ad space and place new ads there, potentially increasing revenue.
 
Publishers will also have the option of different ad formats on different pages. These include Anchor and Vignette ads and many more additional formats such as Text and display, In-feed, and Matched content.
 
This follows a January update that automated the design of in-feed native ad-units. 
 
(This article first appeared on CampaignLive.co.uk)
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Gerety Awards 2020: 19 entries from India shortlisted

Wunderman Thompson, FCB India and Mullen Lintas represent India on the shortlist

3 hours ago

The Tribes Group launches political consulting and ...

Joins hands with Mehul Choksi for the entity called Mandate

4 hours ago

BrandZ report 2020: HDFC Bank retains top spot

No change in the top three; Asian Paints only new entrant in top five most valuable brands

14 hours ago

US greenlights TikTok-Oracle deal; fate now lies ...

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.