Digital In-Depth
Vinita Bhatia
Nov 21, 2024

How click-to-chat ads on Whatsapp are transforming marketing campaigns

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.

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1 AI’s double-click: More speed, less soul?

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2 Haleon splits global creative account with WPP and Publicis Groupe

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3 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

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4 Marketers shift focus from sparkle to substance at SMARTIES 2025

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5 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

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6 Grey’s global CEO Laura Maness departs

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7 Edelman makes global leadership changes

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8 Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

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9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

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