Campaign India Team
Dec 26, 2019

GoAir appoints Performics for digital

Account won post a multi-agency pitch

Mandate includes performance media, SEO and analytics
Mandate includes performance media, SEO and analytics
Performics India has bagged the digital media mandate of GoAir. 
 
The account was won following a multi-agency pitch and the mandate includes performance media, SEO and analytics. Prior to this iProspect handled the account.
 
Shabnam Syed, VP and head of marketing and e-commerce, GoAir, said, “We were looking for a partner who would understand the complexity and challenges of our business and would accordingly customise processes. We are in a phase of rapid expansion and growth hence needed our partner to have varied skillsets and be extremely agile to deliver real business impact. Our partnership with Performics India is aimed at driving efficiencies across paid as well as owned digital media and we look forward to growing together to new heights while driving effective business outcomes.”
 
Suchit Sikaria, managing partner, Performics India, said, “We are thrilled to be appointed as GoAir’s digital partner. It is a very prestigious win for us. We are confident that our data-driven approach and integrated expertise across paid media, SEO and analytics will add immediate value to the account. We aim to bring in greater automation to leverage actual business trends and insights for near real-time decision making, campaign management and personalisation.” 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

23 hours ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.

1 day ago

Moves and Wins: Week of 07 July

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.