Campaign India Team
Dec 26, 2019

GoAir appoints Performics for digital

Account won post a multi-agency pitch

Mandate includes performance media, SEO and analytics
Mandate includes performance media, SEO and analytics
Performics India has bagged the digital media mandate of GoAir. 
 
The account was won following a multi-agency pitch and the mandate includes performance media, SEO and analytics. Prior to this iProspect handled the account.
 
Shabnam Syed, VP and head of marketing and e-commerce, GoAir, said, “We were looking for a partner who would understand the complexity and challenges of our business and would accordingly customise processes. We are in a phase of rapid expansion and growth hence needed our partner to have varied skillsets and be extremely agile to deliver real business impact. Our partnership with Performics India is aimed at driving efficiencies across paid as well as owned digital media and we look forward to growing together to new heights while driving effective business outcomes.”
 
Suchit Sikaria, managing partner, Performics India, said, “We are thrilled to be appointed as GoAir’s digital partner. It is a very prestigious win for us. We are confident that our data-driven approach and integrated expertise across paid media, SEO and analytics will add immediate value to the account. We aim to bring in greater automation to leverage actual business trends and insights for near real-time decision making, campaign management and personalisation.” 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Cannes Lions Diary: Updates from the French Riviera

An inside view of industry happenings at Cannes Lions 2024, from the lens of a newbie.

19 hours ago

Cannes Lions 2024: India shortlists grow to 52

UPDATED: Leo Burnett Mumbai scores four nods on day two, putting them in the lead for the most shortlists, with only one category left.

21 hours ago

Dentsu rolls out global innovation proposition and ...

Mumbai and Bengaluru will be among the first new global innovation labs opened by Dentsu

21 hours ago

Moves and wins roundup: Week of 17 June

The latest appointments and account wins from D&AD, Bajaj Consumer Care, Cheil X, HDFC AMC and more to come, in our weekly news roundup.