Performics India has bagged the digital media mandate of GoAir.
The account was won following a multi-agency pitch and the mandate includes performance media, SEO and analytics. Prior to this iProspect handled the account.
Shabnam Syed, VP and head of marketing and e-commerce, GoAir, said, “We were looking for a partner who would understand the complexity and challenges of our business and would accordingly customise processes. We are in a phase of rapid expansion and growth hence needed our partner to have varied skillsets and be extremely agile to deliver real business impact. Our partnership with Performics India is aimed at driving efficiencies across paid as well as owned digital media and we look forward to growing together to new heights while driving effective business outcomes.”
Suchit Sikaria, managing partner, Performics India, said, “We are thrilled to be appointed as GoAir’s digital partner. It is a very prestigious win for us. We are confident that our data-driven approach and integrated expertise across paid media, SEO and analytics will add immediate value to the account. We aim to bring in greater automation to leverage actual business trends and insights for near real-time decision making, campaign management and personalisation.”