Suchit Sikaria joins Sugar Cosmetics as chief business officer

Sugar Cosmetics has appointed Suchit Sikaria as its chief business officer to lead the direct-to-consumer (D2C) division at the company.

 

With this appointment, the brand aims to be one of the fastest-growing brands in the Indian D2C space.

 

Sikaria moves from Performics India, where he was managing partner.

 

Vineeta Singh, co-founder and CEO, Sugar Cosmetics said, “We are excited to welcome Suchit Sikaria as the new chief business officer for our D2C business at Sugar Cosmetics and are eager to see the magic he creates for the brand. Over the past six months, we have aggressively been growing the team and recruiting the sharpest minds who can accelerate the brand’s trajectory of over 120 new team members and we’re not done yet. Suchit’s deep expertise in scaling large-budget performance marketing campaigns will be pivotal to scaling the revenues 5x times in the next three years and further cementing the brand’s hold in the D2C market space.”

 

Sikaria brings in more than 14 years of experience and has also worked at companies like Nokia India and start-ups.