Performics India has won the digital media and analytics mandate for Mobile Premier League (MPL). The account was won post a multi-agency pitch.
The agency's Bengaluru office will handle the account.
Rajat Gupta, VP - marketing, MPL said, “MPL has a unique product offering in the fast evolving mobile gaming space. And we are in a phase of rapid expansion and growth. We were looking for a partner who would appreciate the complexity and scale of our business and would accordingly customize everything for us. In Performics India we found that partner and are looking forward to doing category leading work with them.”
Suchit Sikaria, managing partner, Performics India, said, “We are thrilled and honoured to be appointed as MPL’s digital partner. With our expertise across media, tech and analytics we are confident of helping MPL realise all its business goals. Along with running their digital media campaigns, setting up the Google Marketing Platform stack for MPL is extremely exciting for us.”