The Advertising Club and the Advertising Agencies Association of India (AAAI) have announced the jury for the maiden edition of 'The Red Abby'.
The Red Abby awards have been created to reward the best creative work that address the issue of violence against women in society.
The jury includes:
- Anupriya Acharya, CEO, Publicis Groupe, South Asia
- Babita Baruah, managing partner, GTB India
- Deepika Warrier, CEO, Nourishco Beverages (a joint venture between Pepsico and Tata Global Beverages)
- Lara Balsara Wajifdar, executive director, Madison World
- Megha Tata, MD - South Asia, Discovery Communications India
- Mini Mathur, actor and television host
- Raj Nayak, founder, House of Cheer
- Tarun Katial, CEO, Zee5, India
The jury meet is scheduled for 17 March in Mumbai.
Partho Dasgupta, president, The Advertising Club, said, “Women’s safety is a cause that needs a loud and clear voice. The esteemed jury of ‘The Red Abby’ comes from a diverse background with rich experience in their respective industries. Their collective experience will make the evaluation process robust and fair, while adjudging the works’ impact.”
Sonia Huria, managing committee member, The Advertising Club and evangelist – The Red Abby, said, “At the heart of a successful campaign is the impact it made. In case of ‘The Red Abby’ the impact will be basis the effectiveness of the behaviour change messaging of the campaign. With such an esteemed jury for its maiden edition, we are sure that the best-in-class works will find their right place in the Abby Awards Hall of Fame.”
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