Campaign India Team
May 15, 2014

Goafest 2014: Media Abby shortlists

View the shortlist here

Goafest 2014: Media Abby shortlists

Organisers have revealed the shortlist for the Media Abby competition at Goafest 2014, across categories. The full list is below:

  BEST USE OF TV  
     
Sr.No. Entry Title Brand
1 Safari Storme24 - The Real Action Hero Tata Safari Storme
2 Amul’s Utterly Impactful Journey Amul
3 Your Wish Is My App Nokia Lumia
4 “Bigg Boss Of Immunity” Dabur Chyawanprash
5 A Recap To Remember Brahmi
6 Going Beyond Badge Value Skoda Superb
7 Stayfree - Mujhe Pankh De Do Stayfree
8 Men In Blue Vs Roadies Cinthol Deo
9 Google, You Inspired Us! Panasonic India
     
BEST USE OF CINEMA
     
Sr.No. Entry Title Brand
1 Piyo Doodh - Bhaag Milkha Bhaag Amul Milk
2 The Great Escape Nokia Lumia 720
3 WI Fi Cinema Spuul
     
BEST USE OF NEWSPAPERS AND MAGAZINES 
     
Sr.No. Entry Title Brand
1 Tata Safari - Wheel of Adventure Tata Safari Storme
2 Android Kitkat Kitkat
3 Small Acts of Kindness, Opens Happines Coca Cola
4 India’s First Fully Crowd Sourced Magazine Issue Femina
5 Nerolac Color Palette Kansai Nerolac
6 Power of Smiles Oral B
     
BEST USE OF OUTDOOR
     
Sr.No. Entry Title Brand
1 Double Burger McDonalds (Hardcastle Restaurants)
2 Earth Hour - Happy Hour Country Inn And Suits (Gurgaon NH8)
3 Living & Growing Billboard Kissan
4 Aashiqui 2 Sony Max
5 “Bad Hair” Keo
6 Star Jalsha - Jhilik’s Wedding Star Entertainment Media
7 Star Plus - Mahabharat - Sculptures On Billboard Star India
     
BEST USE OF AMBIENT MEDIA
     
Sr.No. Entry Title Brand
1 Heineken - The Inner Voice Heineken
2 Double Burger McDonalds (Hardcastle Restaurants)
3 Aap Ko Rakhe Aage ABP News
4 Aashiqui 2 SONY MAX
5 Kellogg’s Breakfast Cabs Kellogg’s
6 Tata Sky Mobile - Can’t Find A Relevant Medium? Create One! Tata Sky Mobile
7 The Sweet Mishti Love Story Cadbury Dairy Milk
8 A Lot Can Happen Over Coffee Pond’s White Beauty BB+
9 Blenders Fashion Tour - 2013 Pernod Ricard India
     
BEST USE OF EXPERIENTIAL INCLUDING LARGE EVENTS
     
Sr.No. Entry Title Brand
1 “Your Car Is Your Office” For Small & Medium Business (SBM) Category Microsoft Office 365
2 Making Life Simpler Through Technology Helping Women Get Online
3 Dabur Hajmola - “Ek Shaam Chatkare Ke Naam” Dabur Hajmola
4 How Amul Made 1Lac People Cosume 50 Litre Of Ice-cream In A Single Day! Amul
5 Operation Black Dot Clean And Clear
6 Closeup Reuniting One Tag At A Time! Closeup Gel Toothpaste
7 Kellogg’s Breakfast Cabs Kellogg’s
     
BEST USE OF SPECIAL EVENTS AND STUNTS
     
Sr.No. Entry Title Brand
1 Ganpati Visarjan Boat Fevicol Marine
2 Double Burger Mc Donalds (Hard Castle Restaurants)
3 Creating The Creator Surf Excel
4 Earth Hour - Happy Hour Country Inn And Suits (Gurgaon NH8)
5 Laddu Prasadam Sugar Free Natura
6 Nokia Lumia 1020 - Airport Bag Tag Activity - Live Advertising Nokia
7 Aap Ko Rakhe Aage ABP News
8 Breathing Mask Birla Sun Life Insurance
9 How Amul Made 1Lac People Consume 50 Litres Of Ice Cream In A Single Day! Amul
10 Spot Fixing Scandal Cadbury Gems
     
BEST USE OF RADIO
     
Sr.No. Entry Title Brand
1 Songs for Sisters Cadbury Celebrations
2 Timeout With Iman - Radio -TV Integration MTV
3 Khwabon Ka Safar Hero Pleasure
4 India’s Favorite Non Sporting Game Close Up Toothpaste
5 Close Up Muskan Begum Close Up Toothpaste
6 Idea 121- The IVRS radio station Idea Cellular
7 KBC On Radio MSM
8 Launching Genius Little Star With Sutradhaar Max life India
     
BEST USE OF SPONSORSHIP
     
Sr.No. Entry Title Brand
1 Safari Strome 24- Redefining The Rules Of Sponsorship Tata Safari Storme
2 Using the power of sponsorship to drive business results Windows 8
3 Urban Cook Prestige
4 Power of 49- How a cause became the central thane@IIFA Tata Tea Gold
5 Namak Shamak Tata Salt
6 Tayyari Dikhla Ja Cadbury Bournvita
7 Hear’s to Happy Throats Benadryl
     
BEST USE BRANDED CONTENT
     
Sr.No. Entry Title Brand
1 Soldier For Woman Gillette
2 Moutain Dew fuels the biggest heist in India Mountain Dew
3 Coke Studio 3.0 The New Sound Of Music Coca Cola
4 Closeup Muskaan Begum Closeup Toothpaste
5 Power Of 49 - How A Cause Became The Central Theme At IIFA Tata Tea Gold
6 Music on Demand Pepsodent
7 First Grooming Tool for a boy entering manhood- MPOWER Trimmer Launch- MTV Philips Mpower Pack. Philips MPOWER
8 India’s favourite Non Sporting game Closeup toothpaste
9 Amul’s utterly Impactful Journey Amul
10 This IPL Star Players Sold At Rs. 5/- Lay’s
11 Har Ghar Kuch Kheta Hain Asian Paints
12 Vlog-On! BeBeautiful
     
BEST USE OF DIGITALSEARCH (SEO AND/OR SEM)
     
Sr.No. Entry Title Brand
1 Housefull! Bookmyshow
2 Dynamic Exchange Rate boosts number of registrations to an all-time high Remit2India
3 API Wizardry means that we can now have our cake and eat it too! Cleartrip
     
DIGITAL MEDIA -BEST USE OF SOCIAL MEDIA
     
Sr.No. Entry Title Brand
1 Song for Sisters Cadbury Celebrations
2 Most Fashionable Professional Van Heusen
3 Product Research = Marketing Campaign Tanishq
4 Real Time Marketing = F(T,P,I)^A Titan Eye+
5 Krrish 3 Krrish 3
6 HDFC Diner’s Club HDFC
7 Vlog-On! BeBeautiful
8 Vows For You - A New Culture In Indian Weddings Azva
     
DIGITAL MEDIA -BEST USE OF DIGITAL DISPLAY ADVTG.
     
Sr.No. Entry Title Brand
1 Making Complex Simple And Simple Magical Tata Sky+ HD
2 Making Every Moment Magical Club M
3 India’s First Simulated Test Drive In A Banner! Tata Sumo Gold
4 No Touch Banner Samsung India Electronics
5 Centuro Display Campaign Mahindra Centuro
6 The New MMM (Cranberry Launch) Cadbury Bournville
7 Can Shake Anything Micromax Canvas Music
     
BEST USE OF DIGITALContent Creation Strategy
     
Sr.No. Entry Title Brand
1 Kan Khajura Tesan Hindustan Unilever
2 Music On demand Pepsodent
3 10 Things I Love About You Pond’s
4 BeBeautiful BeBeautiful
5 Song for Sisters Cadbury Celebrations
6 12,922 Days Of Tutoring In Just 42 Days Horlicks
7 Are U Fresh Enuf Colgate Maxfresh
8 Product Research= Marketing Campaign Tanishq
     
BEST USE OF DIGITAL AS A MEDIUM
     
Sr.No. Entry Title Brand
1 Mentos Riddle Mentos
2 12922 days of free tutoring in just 42 days Horlicks
3 Center Fresh Gum Charades - Zubaan Pe Lagaam Center Fresh
4 Breathe The Change Halls
5 Amazing Happens Together Nicorette
6 SRT Forever adidas
7 MTV Roadies X MTV India
8 Greatest Fan Reliance Life Insurance Company
     
DIGITAL MEDIA -BEST USE OF MOBILE MEDIA
     
Sr.No. Entry Title Brand
1 Kan Khajura Tesan Hindustan Unilever
2 Mobile Breath Mills Halls
3 The Great Escape Nokia Lumia 720
4 Reebok Ignite Fitness Fire Reebok India
5 8PM Match vs. 8PM Traffic Tata Sky+ HD
6 A bridge from indifference to desire Platinum Guild India
7 Ticket is the new stadium Royal Challengers Banglore
8 Happy Hours- Redefined Coca - Cola
9 Your Canvas can be biggest Micromax Canvas Doodle 2
     
     
BEST USE OF INTEGRATED CAMPAIGN
     
Sr.No. Entry Title Brand
1 The Grand Mishti Wedding Cadbury Dairy Milk
2 Share the Language of Love 2013 Johnson’s Baby
3 Soldier For Woman Gillette
4 Dekhte Hain Kaun Nahin Sunega ABP News
5 When fans became celebrities Vodafone
6 12922 days of free tutoring in just 42 days! Horlicks
7 Cloudonomics- Microsoft Office 365 Help SME take it to the next level Mircosoft Office 365
8 Coke Studio 3.0: Big To Bigger Music Coca Cola
9 Kan Khajura Tesan Hindustan Unilever
10 Celebrates the New Year Godrej Expert Hair Colours
11 Kissanpur- Where what you grow, is what you eat Kissan Ketchup
12 India’s First Fully Crowd Sourced Magazine Issue Femina
13 Choti Shuruaat- A social cause campaign which entertained to the core Tata Tea
     
YOUTH MARKETING
     
Sr.No. Entry Title Brand
1 Coke Studio 3.0- The New Musical Language of Youth Coca-Cola
2 Selfie 2.0- World’s Biggest Selfie Photograph Vodafone India
3 First Grooming Tool for a boy entering manhood- MPOWER Trimmer Launch Philips MPower
4 Philips MTV MPowerPack Challenge Philips
5 Shave Or Crave Gillette
6 Ceat MTV chase the Monsoon Ceat 2 Wheeler Tyres
7 Purple- The New Color Of Friendship Cadbury Dairy Milk
     
PRO BONO MARKETING
     
Sr.No. Entry Title Brand
1 Spreading Ummeedo Wali Dhoop Coca Cola
2 Support My School Coca Cola
3 A friend in need... a friend indeed i-can help
4 My Nation My Anthem Talenthouse India
     
SOUTH ASIA CATEGORY
     
Sr.No. Entry Title Brand
1 Dove Real Bonds Of Friendship Dove
2 Mothers win the Elections! Dalda Cooking Oil
3 It’s Raining Roses Sunlight Detergent Powder
4 A deal of love to get closer Closeup Toothpaste
5 Germs Germs Everywhere... Lifebuoy Soap

Also read: Goafest 2014: Creative Abby jury chairs revealed, shortlists released online

Source:
Campaign India