Goafest 2011, in alliance with the Indian chapter of International Advertising Association will host the first ever Olive Crown Awards on April 9, 2011. Aimed at encouraging advertisers and marketers to communicate green messaging, the Olive Crown awards will recognize and promote responsible advertising.
Commenting on the same, Lynn deSouza, chairperson, Goafest 2011, said, “We aim to make Goafest 2011 a platform to promote the message of responsible advertising. The Olive Crown awards are a perfect fit to recognize and promote the campaigns which propagate this thought. We hope that this will be a catalyst for advertisers and agencies to adopt the green platform and create more innovative and informed campaigns.”
The Olive Crown Awards seek to position marketing and advertising as a critical component of responsible economic growth. The awards will be open to all marketing company and agencies that have created and placed paid communication that advocated the sustainability message in the year 2010.
As reported earlier, in a bid to encourage responsible advertising, Goafest 2011 will kick off with a unique event with association with ASCI. Hundred young creative people will be required to conceive and execute installations art works based on the theme ‘Creativity with a Conscience’. The final pieces will be displayed in the Ad village for the duration of the festival. Click here to read more about it.