Goafest 2011: M&C Saatchi, Ogilvy One, Creativeland Asia, Bates 141 win gold in Interactive Digital, Direct Abbys

M&C Saatchi, Ogilvy One, Creativeland Asia and Bates 141 have won a gold each across the two categories of Creative Abbys announced during the Media Abby awards ceremony.

In the category for Interactive Digital, Creativeland Asia and Bates 141 won one gold metal each for their work for Hippo Baked Munchies’ Plan T - Tracking Inventory Through Twitter entry and for Virgin Mobile’s India Panga League entry. B C Web Wise managed a silver metal for My World My Way campaign for Allen Solly. Mudra Communications and Digivaasi also managed a silver metal each for their works on Idea Roadie Mobile Challenge 3.0 for Idea Cellular and Shineshah entry for Happydent Wave.

In the Direct category, Ogilvy One won its gold for their entry ‘A Sensory Experience to a 400 years Old culinary tradition’ for Dum Pukht, while M&C Saatchi managed their gold for Birla Sunlife Insurance’s "Annaprasan" entry. The agency also managed a silver metal for the same client’s Flipbook Flat Mailer entry.  

Grey Worldwide won two silver metals for Pantene’s Magic Drain Opener entry and Wi5 Broadband’s Wi5 Take the pledge. Mudra Communications managed a silver for Volkswagen’s Talking Newspaper entry and McCann Worldgroup won theirs for Videocon Zeus’ The Cascade of Books entry.