Campaign India Team
Jun 15, 2016

Glenfiddich India appoints Thinkstr for creative duties

PPR South Asia handed PR mandate

Glenfiddich India appoints Thinkstr for creative duties
Glenfiddich, the single malt Scotch whisky brand from William Grant and Sons (WGS), has appointed Thinkstr as its creative agency.
 
Gurgaon-based Thinkstr was founded in January 2016 by ex-CCO of FCB Ulka, Satbir Singh.
 
PPR South Asia will handle the public relations mandate for Glenfiddich in India.
 
Shweta Jain, head of marketing, William Grant & Sons, said, “It’s exciting times for us as we expand our India footprint and WGS India is very excited to have Thinkstr and PPR on board as our communication partners. They would lead our maverick approach to bring Glenfiddich’s global positioning to life in the Indian sub-continent.”
 
Jain explained that Thinkstr as the creative development agency will handle a through-the-line brand activation led by digital.
 
PPR South Asia would develop ‘integrated communications’, real time content and manage the media relations, she added.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
1 day ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
1 day ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
1 day ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
1 day ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here