Campaign India Team
Jun 15, 2016

Glenfiddich India appoints Thinkstr for creative duties

PPR South Asia handed PR mandate

Glenfiddich India appoints Thinkstr for creative duties
Glenfiddich, the single malt Scotch whisky brand from William Grant and Sons (WGS), has appointed Thinkstr as its creative agency.
Gurgaon-based Thinkstr was founded in January 2016 by ex-CCO of FCB Ulka, Satbir Singh.
PPR South Asia will handle the public relations mandate for Glenfiddich in India.
Shweta Jain, head of marketing, William Grant & Sons, said, “It’s exciting times for us as we expand our India footprint and WGS India is very excited to have Thinkstr and PPR on board as our communication partners. They would lead our maverick approach to bring Glenfiddich’s global positioning to life in the Indian sub-continent.”
Jain explained that Thinkstr as the creative development agency will handle a through-the-line brand activation led by digital.
PPR South Asia would develop ‘integrated communications’, real time content and manage the media relations, she added.
Campaign India

Related Articles

Just Published

3 hours ago

Get ready to find out the most creative agencies of ...

"For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time."

6 hours ago

Advertising lifts as Bundesliga adds crowd noise ...

Average advertisements per match increases by a minute in India during the latest round of Bundesliga matches

13 hours ago

'There has been some positive movement, but a lot ...

State Governments like Gujarat as well as some ministries from the Central Government clearing part dues