Glenfiddich, the single malt Scotch whisky brand from William Grant and Sons (WGS), has appointed Thinkstr as its creative agency.
Gurgaon-based Thinkstr was founded in January 2016 by ex-CCO of FCB Ulka, Satbir Singh.
PPR South Asia will handle the public relations mandate for Glenfiddich in India.
Shweta Jain, head of marketing, William Grant & Sons, said, “It’s exciting times for us as we expand our India footprint and WGS India is very excited to have Thinkstr and PPR on board as our communication partners. They would lead our maverick approach to bring Glenfiddich’s global positioning to life in the Indian sub-continent.”
Jain explained that Thinkstr as the creative development agency will handle a through-the-line brand activation led by digital.
PPR South Asia would develop ‘integrated communications’, real time content and manage the media relations, she added.
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