vivo assigns creative duties to Wunderman Thompson

vivo has appointed Wunderman Thompson to handle its integrated creative mandate.  

 

The agency will be in charge of conceptualising and carrying out integrated marketing campaigns and digital initiatives for the brand. 

 

The account was won post a multi-agency pitch. 

 

Karun Arora, head of marketing communications, vivo India, said, “Consumer is at the heart of everything we do at vivo. During the pitch, Wunderman Thompson team presented a consumer-centric integrated approach that resonated with us. We are excited to welcome them as our AOR on product series, I am confident the team will support us in developing engaging communication that supports our overall vision and appeals to consumers at large.”

 

Joy Chauhan, chief client officer, Wunderman Thompson, South Asia and managing partner – Wunderman Thompson Delhi, said, “It’s a proud moment to partner with vivo in a highly competitive category. At Wunderman Thompson, we inspire growth for ambitious brands, and we are excited about partnering with Vivo to provide business solutions and drive growth for the brand. With Vivo on an exciting growth trajectory, we are thrilled to be part of their growth journey and create stellar work on their new range of products.”