Campaign India Team
Apr 29, 2015

Gillette ‘Soldier for women’ among Warc Prize for Social Strategy shortlists

BBDO work for P&G only paper from India among 32 shortlisted; winners to be announced in June

Gillette ‘Soldier for women’ among Warc Prize for Social Strategy shortlists
Gillette ‘Soldier for women’ from BBDO India / Procter & Gamble India is among 32 papers shortlisted for the Warc Prize for Social Strategy 2015, a global competition for ‘the smartest social and 'earned' media thinking’.
Entries from 11 markets have been shortlisted, from creative agencies, media networks, digital and social specialists. The UK accounted for the largest number of shortlisted entries (10), ahead of the US (7) and Australia (5).
Warc will award $5,000 to the ‘Grand Prix’, awarded to ‘the best example of a marketing strategy that drives conversation, sharing, participation or advocacy, and can demonstrate a link to credible business results’. 
Five special awards of $1,000 each will be handed out, besides Gold, Silver and Bronze awards. All winners are to be announced in June. 
Last year, ‘Help a child reach five’ for Lifebuoy (by Lowe Lintas + Partners / Unilever / Brazil, India, Indonesia, Saudi Arabia) was awarded a Silver, making it the only entry to register a win from India.
Shubu Mitra, director of connection planning effectiveness and productivity, Coca-Cola, is chair of the judging panel for 2015.
View all the shortlists here.

Campaign India

Related Articles

Just Published

11 hours ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

15 hours ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

16 hours ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

16 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India