Gillette ‘Soldier for women’ from BBDO India / Procter & Gamble India is among 32 papers shortlisted for the Warc Prize for Social Strategy 2015, a global competition for ‘the smartest social and 'earned' media thinking’.
Entries from 11 markets have been shortlisted, from creative agencies, media networks, digital and social specialists. The UK accounted for the largest number of shortlisted entries (10), ahead of the US (7) and Australia (5).
Warc will award $5,000 to the ‘Grand Prix’, awarded to ‘the best example of a marketing strategy that drives conversation, sharing, participation or advocacy, and can demonstrate a link to credible business results’.
Five special awards of $1,000 each will be handed out, besides Gold, Silver and Bronze awards. All winners are to be announced in June.
Last year, ‘Help a child reach five’ for Lifebuoy (by Lowe Lintas + Partners / Unilever / Brazil, India, Indonesia, Saudi Arabia) was awarded a Silver, making it the only entry to register a win from India.
Shubu Mitra, director of connection planning effectiveness and productivity, Coca-Cola, is chair of the judging panel for 2015.