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There's help at hand for those adlanders who are not being sponsored by their agencies to visit Cannes Lions this year. The Times Group, which is the official festival representative of Cannes Lions 2010, has partnered with The Shamrao Vithal Co.
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.