Shephali Bhatt
Nov 16, 2011

GEC ratings: Top three GECs see a downfall in ratings, Star Plus maintains leadership

Zee experiences a surge in ratings at fourth place

GEC ratings: Top three GECs see a downfall in ratings, Star Plus maintains leadership

According to the TAM Peoplemeter system, ratings for top three GECs for Week 46 have taken a plunge. Star Plus declined to 310(335 last week), Sony to 260(287 last week) and Colors to 235(240 last week).

At the fourth position, Zee registered a surge of 32 rating points at 175 (143 last week), thereby becoming the only channel amongst the top four GECs to have recorded an increase in GRPs.

Sab, Imagine TV, Star One and Sahara One registered growth with 124(121 last week), 71(70 last week), 47 (43 last week), and 38 (34 last week) respectively.  

Star Utsav acquired 24 (28 last week), DD1 recorded 16(15 last week) and Zee Smile registered 3 (4 last week) rating points in Week 46. 

 

week 46 TAM
 
Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: HSM
Period: Wk 45: Oct 30 to Nov 5, 2011
Period: Wk 46: Nov 6 to Nov 12, 2011
Source:
Campaign India

Related Articles

Just Published

13 hours ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

21 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

21 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

22 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.