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Zee TV continued the healthy run by overtaking STAR Plus in week 3, delivering 261 GRPs (TAM, HSM, CS 4+). STAR Plus was at 259 GRPs. Colors made itself comfortable at the top, registering 316 GRPs. Sony was at 151, NDTV Imagine at 80 and SAB TV at 73. Track GECs' performance in 2010:
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The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.
The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.
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This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.