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Zee TV continued the healthy run by overtaking STAR Plus in week 3, delivering 261 GRPs (TAM, HSM, CS 4+). STAR Plus was at 259 GRPs. Colors made itself comfortable at the top, registering 316 GRPs. Sony was at 151, NDTV Imagine at 80 and SAB TV at 73. Track GECs' performance in 2010:
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.