Zee TV continued the healthy run by overtaking STAR Plus in week 3, delivering 261 GRPs (TAM, HSM, CS 4+). STAR Plus was at 259 GRPs. Colors made itself comfortable at the top, registering 316 GRPs. Sony was at 151, NDTV Imagine at 80 and SAB TV at 73. Track GECs' performance in 2010:
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Sumit Virmani, chief marketing officer at Infosys, outlines how marketers are already utilising synthetic data to drive growth and prepare for a brighter future in a privacy first world.
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