Campaign India Team
Jan 20, 2010

GEC stakes: Zee overtakes STAR Plus

Zee TV continued the healthy run by overtaking STAR Plus in week 3, delivering 261 GRPs (TAM, HSM, CS 4+). STAR Plus was at 259 GRPs. Colors made itself comfortable at the top, registering 316 GRPs. Sony was at 151, NDTV Imagine at 80 and SAB TV at 73. Track GECs' performance in 2010:

GEC stakes: Zee overtakes STAR Plus
Zee TV continued the healthy run by overtaking STAR Plus in week 3, delivering 261 GRPs (TAM, HSM, CS 4+).
 
STAR Plus was at 259 GRPs.
 
Colors made itself comfortable at the top, registering 316 GRPs.
 
Sony was at 151, NDTV Imagine at 80 and SAB TV at 73.
 

Track GECs' performance in 2010:

Week 1 Week 2

 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

14 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

14 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.