Sony, with an increase of 9 GRPs was the biggest gainer this week
There was no change in the position of the top 10 GEC channels over the past week.
Sony Entertainment TV, at second place, was the biggest gainer of the past week, as its GRPs increased by 9 points to 269. Leading the pack, Star Plus, gained four GRPs to reach 314.
Colors and Zee TV witnessed a downfall, of one and 14 points respectively, but maintained their third and fourth position.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Channel Factory’s new media intelligence suite aims to boost ROAS and contextual targeting for advertisers.
To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
