Sony, Imagine improve performance from last week
In Week 19, while still remaining the clear leader, STAR Plus slipped a few GRPs to 324 from 334 last week. Colors too dropped by 11 GRPs from last week to 221 this week. Following the same trend, Zee TV's performance fell from 208 GRPs last week to 183 this week.
Sony moved up from 139 GRPs last week to 150 this week.
Sab fell from 138 to 121.
Imagine improved its performance from 59 to 64 GRPs, as did Star One (from 30 to 34) and Sahara One (from 25 to 26).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
In contrast, Publicis, Omnicom and IPG all increased their revenues.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
