Otherwise, it's humdrum
Week 18 proved to be a nondescript one for the Hindi General Entertainment Channels, with the only happening of note being the neck and neck race between Sony (139 GRPs, TAM, HSM, CS4+) and SAB TV (138).
STAR Plus remained firmly on top, delivering 334 GRPs, while Colors was at 232 GRPs.
Zee TV improved to 208 GRPs.
Meanwhile, Imagine's slump continued as it registered just 59 GRPs.
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The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
Japanese agency group is 'too big' to buy outright, Havas said.
Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.
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Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is credibility.
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