ShareChat has announced the appointment of Gaurav Jain as head - emerging business.
Jain will increase ShareChat and Moj's monetisation efforts by reaching out to mid-market and SMB (small medium business) clients.
He moves from Snap, where he was head - APAC business expansion. He joined Snap in December 2021.
Ankush Sachdeva, CEO and co-founder, ShareChat and Moj, said, “We are happy to have Gaurav on board with us to lead monetization of emerging businesses for ShareChat. As longtail merchants and MSMEs are transitioning to digital advertising, ShareChat and Moj are the foremost platforms to reach the Bharat audience. In the past year, we have developed several services and offerings tailored for brands keen to engage with their audience based in the regional markets. We are creating customizable hyperlocal advertising solutions that allow business owners to target customers in their preferred local languages with affordable price points and high ROI opportunities. Gaurav’s rich experience and expertise in growing mid-market segments will surely help us in achieving leadership in local markets.”
Jain said, “I am delighted to become a part of India’s largest homegrown social media company. While ShareChat is the one-stop social platform for Bharat, in a short span, Moj has become the largest Indian short-form video app for young Indians. The rising demand for regional language content is making brands turn to localized and culturally targeted advertising. Regionally customized ads are helping raise brand awareness much faster and more effectively. India’s mid-market enterprises are rapidly growing and are ripe to move into the digital space. I strongly believe that ShareChat and Moj are the ideal platforms for MSMEs and SMBs to gain targeted access to their desired audience.”
In a career spanning more than 15 years, he has also worked with Meta, Google, Citibank and Jaypee Capital Services.
