Campaign India Team
Feb 05, 2018

Garnier India appoints Indigo Consulting

The account was won following a multi-agency pitch

Garnier India appoints Indigo Consulting
Indigo Consulting has won the digital duties for Garnier India following a multi-agency pitch. The agency will look after the digital including social media and e-commerce solutions.
 
Pankaj Sharma, GM, Garnier India, said, “The team at Indigo displayed an in-depth understanding of how to make our brands relevant on social media. This, coupled with their consumer-centric approach and their data-driven insights made us believe that they are the right partner for us. I am sure they will help us become the most loved beauty brand in India.”  
 
Rajesh Ghatge, CEO, Indigo Consulting, said, “We are glad to be working with Garnier to lead this digital evolution through meaningful content and deep engagement. Today, the burden of behaviour change is almost entirely on the traditional TV commercial. But at Indigo Consulting, we will make an impact by leveraging our ‘Play’ platform. Play uses data across social and other channels to create result-oriented experiences for the brand on digital. I look forward to our team creating some fantastic digital acts for this exciting brand.”
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Sam Singh quits GroupM, Prasanth Kumar (PK) to take over
Premium
2 hours ago

Sam Singh quits GroupM, Prasanth Kumar (PK) to take ...

Singh will join ByteDance India, a technology company specialising in content platforms as its VP, Monetisation

Premium
Madison Hiveminds bags the Domino's digital mandate
Premium
3 hours ago

Madison Hiveminds bags the Domino's digital mandate

The scope of work includes all forms of digital marketing including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns

Premium
Hindustan Times provides an alternative to TV News; ties up with editorji
Premium
4 hours ago

Hindustan Times provides an alternative to TV News; ...

The tie-up will offer a comprehensive coverage of the general election 2019 results on counting day

Premium
Images from the launch of BlogBuster
Premium
22 hours ago

Images from the launch of BlogBuster

Images from the launch of a special paperback edition of selected blogs by our prolific guest writer, Dr Sandeep Goyal