dentsu X India has won the global media mandate of Galderma, a player in the dermatology space. The account was won following a multi-agency pitch.
The agency will oversee media, strategy, planning and buying for all of Galderma's products.
G Sathya Narayanan, managing director – South Asia, Galderma, said, “We are delighted to have dentsu X as our agency partner. dentsu X’s fresh approach to communication planning hinges on consumers motivations, hopes and aspirations. Their data driven, clear thinking and innovative approach in addressing consumer and business goals, will strongly support our vision of becoming the leaders in the field of skin health.”
Divya Karani, chief executive officer, dentsu X, said, “We are so excited at the incredible opportunity to partner with Galderma. Their ground-breaking research provides a continual progression of an innovative portfolio. Delivering consumers’ experiences beyond mere exposures, we, together, have clear plans to convert our ambitious goals into reality.”