Campaign India Team
Jun 05, 2023

Frontline gets a revamp

The revived identity will have compelling images, bolder fonts, and a clean and airy design palette for a more engaging reading experience

Frontline gets a revamp
Frontline, the fortnightly news magazine by The Hindu Group, has announced its revamp. 
 
The magazine has redesigned its look and rolled out a mobile app for Android and iOS users.  
 
The redesigned Frontline aspires to continue its legacy of journalism, set within a design and format that is relevant for a new readership. The revived identity will have bolder fonts and a clean and airy design palette for a more engaging reading experience.
 
Mario Garcia, graphic designer, helped revamp the magazine. 
 
Malini Parthasarathy, chairperson, The Hindu Group, said, “Frontline’s journalistic emphasis has always been on longer-form journalism, examination and exploration of the larger context and background to events as they unfold on the ground. Frontline takes pride in its unflinching honesty and has a well-defined perspective which does not hesitate to highlight what it sees as the “rights” and the “wrongs” in developing situations.” 
 
N. Ram, former editor-in-chief, Frontline and The Hindu, and director, The Hindu Group, said, “The launch has been excellent. We had a discussion on an important subject like Kashmir. Different views were presented and it was a very crucial part of the launch. The event witnessed the presence of notable figures from various walks of life including intellectuals, diplomats, and avid readers. Their presence attests to Frontline's esteemed reputation.” 
 
Vaishna Roy, editor, Frontline, said, “I took over as editor in May last year. We have since been working to redesign and reposition the magazine for the new age. Our content is more engaging, has many more perspectives, and will appeal to readers from all walks of life.” 
 
Suresh Balakrishna, chief revenue officer, Frontline, said, “The magazine is a prestigious product of The Hindu Group. The refreshed look will offer a lot more to our readers, both visually and in terms of content. The intent is to seamlessly merge tradition and innovation to offer a power-packed reading experience and it’s safe to say we have achieved it.” 
 
Source:
Campaign India

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