FoxyMoron bags Wok To Walk's digital mandate
The global chain will be launching in India soon
Oct 17, 2017 07:35:00 AM | Article | Campaign India Team
Wok To Walk has assigned its digital creative and media duties for its India launch to FoxyMoron. The agency won the business following a multi-agency pitch and its Gurugram office will handle it.
Navin Mittal, GM, Wok To Walk India, said, “As we bring the legacy of ‘Wok to Walk’ to India, we are eagerly looking at engaging with customers on digital and social platforms. Apart from consolidating brand ethos, viz. freedom, freshness, quality and entertainment, our focus will be on actively listening and responding to customer voice, as we deliver best-in class guest experience and grow the brand across India. We are very delighted to associate with FoxyMoron and are confident that this association will give a great kick-start to Wok to Walk’s Indian journey.”
Prachi Bali, business head North, FoxyMoron, said, “We have been aggressively expanding our portfolio in the North and the kings of Asian Wok are a great new addition for us. They will compete with the biggest fast food chains all over the country. Our association with them will be to provide digital creative and media services. Our teams are excited to creatively express themselves and compete in a category, which constantly communicates with their audience in unique ways!”