Campaign India Team
Jul 06, 2012

Fourty four entries from India in race for Warc Prize for Asian Strategy

160 case studies compete this year for the cash prize, awarded for 'the most insightful marketing strategy in the region'

Fourty four entries from India in race for Warc Prize for Asian Strategy

Brands and agencies across Asia have entered 160 case studies in the 2012 Warc Prize for Asian Strategy, a cash prize for 'the most insightful marketing strategy in the region'.

According to Warc, the marketing intelligence service, this marks a near 20 per cent rise on the entry numbers for the prize in 2011, its inaugural year.

Charles Wigley, chairman of BBH Asia-Pacific and the 2012 prize chairman, said, “I think the significant growth in the number of entries is reflective of an increasingly strong and sophisticated business across the region."

Entries were submitted by brands and agencies in 13 markets around Asia. India was the single biggest source of entries (44), followed by Singapore, Philippines and China.

Entrants were asked to specify the media channels used in their cases. On average, the campaigns vying for the prize used 7.5 channels each, almost the same as last year (7.9). Television was the most common channel used, finding mention in 92 of the cases entered. Social media was not far behind, having been used in 83 of the cases.

Warc will announce a shortlist and finalists, before revealing winners in September.

Further details can be found on the Prize website, www.warc.com/asiaprize.

Source:
Campaign India

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